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Vinyl graphics provide a versatile and eye-catching way to promote your business. Whether it’s on windows, vehicles, or other surfaces, vinyl graphics offer numerous benefits that can help you attract customers and enhance your brand image. The allure of vinyl graphics remains strong, offering a unique blend of durability, creativity, and visual impact.

According to the Outdoor Advertising Association of America (OAAA), vehicle graphics are one of the most effective forms of advertising and can generate between 30,000 – 70,000 impressions daily! They’re a relatively low-cost form of marketing, making them an appealing option for any company.

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One of the primary advantages of vinyl graphics is their ability to increase your brand’s visibility significantly. By strategically placing vinyl decals on your storefront windows, vehicles, or other prominent locations, you can catch the attention of passersby and potential customers.

Cast and calendered vinyl are both types of vinyl films made from PVC polymer, but they differ in their manufacturing processes, durability, and applications: 

 
 

    • Manufacturing: Cast vinyl is made by drying and curing liquid vinyl, while calendered vinyl is made by squeezing and heating plastic with rollers. 

       
       
    • Durability: Cast vinyl is more durable than calendered vinyl. 
       
       
    • Applications: Cast vinyl is better for long-term use, complex surfaces, and intricate details, while calendered vinyl is better for short-term use, flat surfaces, and basic graphics. 
       
       
    • Cost: Calendered vinyl is more budget-friendly than cast vinyl. 
       
       
  • Shrinkage: Cast vinyl is designed to work on irregular surfaces with minimal shrinkage. Calendered vinyl can shrink and peel over time. 
     
     
  • Thickness: Cast vinyl is thinner than calendered vinyl. 
     
     
  • Flexibility: Cast vinyl is more flexible than calendered vinyl. 
     
     

When choosing between cast and calendered vinyl, you should consider your project’s budget, longevity needs, the surface it will adhere to, and exposure to environmental factors.